Cannabis Programmatic Launches Analysis Service

In the US, ad technology agency Cannabis Programmatic has launched a service which collects and analyses consumer data from web site visits and interaction with digital campaigns.

Oregon-based Cannabis Programmatic specializes in buying and selling digital ads for the cannabis industry, enabling businesses to place ads on a network of more than 25,000 direct publishers. With the new service, cannabis advertisers will be able to see who is interacting with their sites and ads in real time. By developing rich data sets on high-performing demographics, businesses can create more relevant content and target those individuals most likely to respond.

CTO James Lewis adds: 'Data collection technology is a valuable tool for any business struggling to get to know their customers. Alcohol companies are using it. Tobacco companies are doing it. Car dealerships are using it. All these businesses want to know exactly what their customers want'.

Web site: www.cannabisprogrammatic.com .