Former STV CEO to Take Over as Ebiquity Chairman

In London, media and marketing intelligence specialist Ebiquity has appointed former STV CEO Rob Woodward as Chairman Designate, succeeding Michael Higgins who will retire in May.

Founded in 1997 as Thomson Intermedia, Ebiquity comprises an Analytics division, offering media buying measurement, benchmarking and performance measurement; and a 'Platform' division which provides media monitoring products. Woodward (pictured) joins after nearly eleven years as CEO of STV Group, leading its transformation into a digital media group. Before this, he was Commercial Director at Channel 4 Television for four years, Managing Director with UBS Corporate Finance, and the lead Partner for Deloitte's TMT industry Group in Europe. He is currently Chairman of data services provider Blancco Technology Group.

Commenting on the appointment, Michael Karg, Group CEO, said: 'Rob is an experienced leader who has an inspiring track record in delivering successful outcomes, which will be invaluable during Ebiquity's current business transformation. His diverse background also places him in a strong position to help us maintain momentum in helping our clients achieve greater control, transparency and visibility into the performance of their marketing spend'.

Higgins is retiring after twelve years as Chairman of the company. In a statement, the Board thanked him for his significant contribution to the business and said his guidance had been invaluable for the successful development of the company.

Web site: www.ebiquity.com .