Nielsen Launch Speeds Up OOH Audience Reporting

Nielsen has announced the commercial availability of its National TV Out-of-Home Preliminary Reporting service, which it says 'significantly speeds up delivery' of insights about out-of-home (OOH) audiences.

An extension of the firm's National TV Out-of-Home Service, first launched last April, the new report service provides subscribers with individual telecast data within four business days of original airing. Clients will also receive Live+Same Day data for a specific telecast on an expedited basis, whereas the National TV Out-of-Home Service reports seven days of viewing at a time. Both solutions cover viewing in OOH locations such as hotels, gyms, or restaurants/bars, and Nielsen says the addition of preliminary reporting will allow clients to quantify the ratings lift produced by this kind of linear TV viewing.

Kelly Abcarian (pictured), SVP, Nielsen Product Leadership, comments: 'What used to take weeks now only takes days. Once again, Nielsen is helping move the industry forward by investing in our reporting capabilities and allowing subscribing clients and the overall industry to uncover the additional viewing that out-of-home often brings in a quick and seamless manner. By expediting this process for subscribing clients, they now have an increased ability to compare out-of-home viewing directly to in-home audiences and make crucial business decisions in a much shorter period of time'.

Web site: www.nielsen.com .