Retargeting Tech Firm RTB House Opens in Tokyo

Retargeting technology provider RTB House has expanded to Japan, with the opening of an office in Tokyo, led by Jakub Ratajczak in the role of Managing Director for APAC.

Headquartered in Warsaw, Poland, the company offers technology allowing any online store, brand or manufacturer to profile e-shoppers and run campaigns with personalized messages. Last year, it opened offices in India and Australia, having previously expanded to Moscow, Sao Paulo, Delaware, London, Singapore, Dubai and Istanbul.

Ratajczak (pictured) already has plans to expand the workforce with the appointment of new account managers, sales specialists and inventory buyers. He comments: 'Establishing ourselves in the APAC region over the last couple years, the time has come to extend our retargeting services to Japan. Increases in ad spending have created demand for solutions that will bring added value for marketers. By offering a unique and flexible retargeting solution, we would like to help eCommerce players reach the most promising buyers, and gain higher returns on their online marketing and advertising investments'.

Web site: www.rtbhouse.com .