Two New Group Presidents for Cardlytics

Purchase intelligence platform Cardlytics has added two to its senior leadership team: former Nielsen exec Randall Beard as Group President, Advertisers, and Shannon Johnson as Group President, Financial Institutions.

The firm, which is based in Atlanta, Georgia, partners with more than 2,000 financial institutions to run banking rewards programs promoting customer loyalty, and in turn uses data from this to analyse where and when consumers spend their money, feeding anonymised insights to marketers for measurement and targeting purposes.

In her new role, Johnson will oversee Cardlytics' growing network of financial institution partners, helping them to expand and improve their loyalty programs. She joins from US bank SunTrust, where most recently she was SVP and Head of Consumer Direct Lending. Earlier she was SunTrust's SVP and Head of Consumer Deposits and Payments, and before this she worked in various senior roles at financial services firm PNC - in both these roles she helped establish Cardlytics programs. She began her career at McKinsey, focusing on retail and financial services clients.

Beard will focus on launching new products for marketers and expanding the firm's advertiser relationships. He has spent the last eight years at the Nielsen Company, most recently as Global President for Ad Solutions, Expanded Verticals and Innovation - and served as one of two representatives of Turner's Ad Lab Advisory Board. Before Nielsen, he was SVP and Global Head of Marketing and Product at American Express and Global Head of Marketing at UBS. He began his career with Procter & Gamble.

Cardlytics COO and co-founder Lynne Laube comments: 'Randall's strong background in helping major advertising brands move the bottom line and Shannon's extensive experience in driving bank customer engagement will make them both instrumental players as we continue to help marketers execute more effective campaigns and financial intuitions increase customer loyalty'.

Cardlytics also has offices in London, New York, Chicago and San Francisco and is online at www.cardlytics.com .