Acxiom Adds Patient Insights to Healthcare Portfolio

In the US, enterprise data and analytics company Acxiom has launched a data offering called the Patients Insights Package, which promises to help providers and payers improve their targeting of and engagement with prospective patients.

An addition to Acxiom's Healthcare Solutions portfolio, the new service uses more than 100 attributes to provide patient health-related insights around lifestyle, demographics and health indicators. Third-party consumer data is also used, to offer a 'holistic understanding' of prospective patients for providers, payers and those in the life sciences sector.

Rick Erwin (pictured), Co-President of Acxiom Marketing Solutions, says providers, payers and the life sciences industry are 'increasingly turning to innovative big data analytics and digital technology solutions' to improve delivery models and patient outcomes. He adds: 'Acxiom's unique health insights and robust suite of data, identity and risk solutions help support their patients' health objectives and the need for value and transparency with solutions and services designed to improve patient connections'.

Web site: www.acxiom.com .