FleishmanHillard Names Global Analytics Lead

In the US, PR specialist FleishmanHillard (FH) has hired Matt Groch as SVP and Global Lead of Data Analytics and Innovation.

Omnicom-owned FH offers a range of reputation management, public affairs, digital and content strategy services, from more than 80 offices in 30 countries. Its global Research and Analytics practice creates data-driven strategy and intelligence solutions and focuses on improving business outcomes through continuous intelligence gathering.

Groch (pictured) joins with a background that includes a directorship at social media data and insights provider Mission Metrics. Earlier, he spent nearly nine years at Edelman's research and measurement consultancy StrategyOne, latterly as CTO/SVP, responsible for rolling out technology-driven solutions, expanding the firm's delivery capabilities, and coordinating social media partnership plans. During his career, he has also been CTO at commercial construction company Clayco, and he was the founding CTO for healthcare start up Mondopoint.

In his new role, Groch reports to Natasha Kennedy, Global MD, Research and Analytics, who comments: 'Matt brings a unique set of skills to our organization that further strengthen and distinguish the expertise of our practice. With a background in software development, mathematics, business and finance, he'll help us create custom, insights-oriented solutions using computational analytics, big data and predictive analytics'.

Web site: www.fleishmanhillard.com .