MetrixLab Adds Four Client Directors to London Team

In the UK, online research and marketing analytics firm MetrixLab has appointed four new Client Directors - Serena van Tol, Aditya Sinha, Gavin Sugden and Nahla Emms - in its London office.

MetrixLab collects and analyses data from millions of consumers in more than 50 countries. The firm, which merged with Japanese online specialist Macromill in 2014, is headquartered in Rotterdam and San Francisco, and has fifteen offices across the US, Europe and Asia.

For the past decade, van Tol has worked at Kantar Millward Brown, latterly as Client Director on brand, media and ad research projects, and leading global pre-testing and brand tracking programmes.

Sinha joins from Ipsos MORI, where he spent six years - most recently as an AD leading global partnerships with FMCG clients. Earlier, he worked client-side in Reckitt Benckiser's Global Insights team. Sugden was previously a Divisional Director at GfK, before which he served as Research Director in Ipsos MORI's MediaCT division (now called Ipsos Connect), and he worked in client-side MR roles at EE and T-Mobile. Finally, Emms spent the past nearly three years at Research Now as AD, Client Services, prior to which she worked for seventeen years in a variety of roles at Kantar Millward Brown.

Commenting on the appointments, UK MD Angela Morgans said: 'This is a very exciting chapter for MetrixLab UK, with our Client Director team expanding yet again. I'm delighted not only by the strength and diversity of talent that we offer, but also by the team's passion. We all share an enthusiasm for what we do, and for making a difference in our clients' business'.

Web site: www.metrixlab.com .