Condé Nast Names First Chief Data Officer

In New York, magazine publisher Condé Nast has promoted Karthic Bala for the newly created role of Chief Data Officer.

The business attracts more than 120 million consumers across its print, digital and video brands, with a portfolio including Vogue, GQ, The New Yorker, and Condé Nast Traveler; as well as Condé Nast Entertainment, which develops film, television and digital video programming. Two months ago, the firm acquired data solutions specialist Lighthouse Datalab, having last year bought social media data and marketing platform CitizenNet.

Bala (pictured) joined in 2015 as Head of Data Strategy, after serving as President of the Precision Health Data Institute at Everyday Health. Before this, he oversaw Viacom's business intelligence and data-warehousing department as its Director of Application Development, and he also worked at TIAA-CREF and IBM. In his new role, Bala will continue to lead Condé Nast's data capabilities across the company's business groups, with a focus on growing its ad-supported and consumer revenue streams and building new data-driven businesses.

Chief Digital Officer Fred Santarpia comments: 'Karthic has completely transformed our data capabilities and helped build what are a market-leading set of products and offerings in our proprietary Spire ad targeting platform. I look forward to him overseeing the next phase of our data strategy, and the many exciting milestones ahead'.

Web site: www.condenast.com .