Mustard Launches 'Honeycomb' Data Science Business

Manchester, UK-based full service agency Mustard has launched a data science business called Honeycomb, led by Head of Data Insights Bethan Turner, with support from former ICM Unlimited MD Andrew Wiseman and previous Mustard colleague Bronagh Lavery.

Acquired by its management team in 2009, Mustard offers qual and quant research to clients using techniques such as online research communities, social media monitoring, 'insight films' and commercial ethnography. Its new Honeycomb unit will focus on drawing real-time insights and data from existing sources of MR and other information across an organisation, then using analytics and data science approaches to provide clients with 'more compelling' business advice.

Turner, who joined the company from DJS Research in 2012, worked most recently as Senior Data Scientist & Researcher. She will be supported by Wiseman, who joins as a Strategic Consultant, and Lavery, who has also moved across from Mustard.

Mustard Director Gareth Hodgson comments: 'More and more of our clients are asking us to make sense of the mountains of data that they've collected over time. Increasingly, delivering real-time insights of why customers behave in the way they do is not enough, and clients are demanding that we do more to fuse this with their existing data. Bethan brings a unique blend of both market research and data science skills which gives Honeycomb a fantastic platform to build on, and we're also delighted to have Andrew on board. He brings a wealth of experience in all aspects of managing a data-led organisation, and it's a coup for Honeycomb to benefit from this'.

Web sites: www.mustard-research.com and www.honeycomb-analytics.com .