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Millward Brown Appoints Greek Licensee
Millward Brown has appointed research agency MRB Hellas as its licensee in Greece. Established in 1969, MRB Hellas works across a broad range of clients including packaged goods, leisure, IT, telecoms, media, and government bodies, both Greek and European.
The agency is a founder member of the Association of Greek Market & Opinion Research Companies and is known for its research-based strategic consulting practice. The company is 44 percent owned by Milward Brown's parent, Kantar.
Petra Prusova, MD of Millward Brown Central and Eastern Europe, says that 'Like Millward Brown, MRB Hellas has a strong base of multi-national and local clients, and a passion for delivering insights and marketing solutions to clients. The fit is ideal'.
According to MRB Hellas MD Dimitris A. Mavros, 'We are delighted to have been appointed by Millward Brown to market its branded solutions in Greece. Both our local and multi-national clients will benefit from Millward Brown's 30 years of experience in understanding what drives brand and communications success'.
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