Criteo Appointments Add Focus on Middle East Market

Ad targeting and retargeting specialist Criteo has adjusted its management structure in recognition of growing opportunities in the Middle East, adding responsibility for the region to the roles of two existing MDs, Michele Iozzo and Alexander Gösswein.

Criteo combines predictive software consumer intent and purchasing data to deliver targeted ads in real time, and has bolstered its offer with the acquisitions of BrandLogic and DataPop.

Iozzo (pictured) has served as MD for Africa for the past year, while Gösswein is established as MD for the DACH region (Germany, Austria and Switzerland). Criteo says Iozzo is now MD for Middle East & Africa, while Gösswein's role is 'MD for DACH, Russia and Middle East & Africa'.

Iozzo says of the changes: 'The Middle East is witnessing a steady growth in e-Commerce and m-Commerce stimulated by demanding consumers who are increasingly turning to digital channels. With e-Commerce valued at US$10 billion in the UAE, and over US$6 billion in KSA in 2018, we need to embrace the opportunities presented in these markets and others across the Middle East'.

Iozzo worked at Yahoo! And at German firm arvato online services before joining Criteo in 2011, while Gösswein worked at Microsoft, Yahoo! and GoViral.

Criteo has 2,800 staff and is online at www.criteo.com .