YouGov Revenues Climb, Profits Leap

Research and analytics firm YouGov has announced unaudited interim results for the six months to 31st January 2018, including revenue up 10% to £56.3m (up 12% at constant currency), and profit before tax up 69% to £10.7m.

Revenue for Data Products & Services rose 27% to £27.8m, and their share of the total rose from 43% to 49%. Other star performers were BrandIndex, with revenue up by 24% to £11.4m; Profiles, which saw revenue double to £2.9m; and omnibus where revenue climbed 24% to £12.7m. These shifts represent a change in strategic focus towards higher margin work, while Custom Research revenue fell 2% to £29.1m.

The UK and US remain the company's main profit drivers, up 89% and 56% respectively. CEO Stephan Shakespeare said of the figures: 'We continue to deliver to the goals we set out in our five-year plan, and as we move into the penultimate year of that plan we are on track for delivering growth well ahead of our industry. By increasing our investment in technology we are getting more out of our data engine and our profit is growing at a higher rate'. Shakespeare (picture) says the company is 'accelerating its investment in technology and geographic expansion' and continuing work to align its products and services in a single connected system'.

Web site: www.yougov.com .