ARF Wants New Rules after Cambridge Analytica Breach

In New York, the Advertising Research Foundation (ARF) has called for new ad industry guidelines to protect consumer privacy, following recent allegations that Cambridge Analytica illegally harvested 50 million Facebook profiles which could be matched to US electoral rolls.

According to MediaPost, ARF CEO Scott McDonald (pictured) called for the changes at the association's ConsumerXScience event held earlier today, stating: 'The ARF feels compelled to make this call as we are the industry body set up to advance the understanding and practice of advertising through science and reason, and we do so on behalf of all participants in the industry - buyers and sellers, creators and marketers. As such, it is our responsibility to lead in getting this initiative underway'.

ARF and the American Marketing Association's New York office will host a live-streamed discussion about the matter on April 26th, with the goal of forming a working group that will draft a proposed code of conduct.

Web site: www.thearf.org .