Paywizard and Diagnal Link for TV Customer Targeting

Pay-TV subscription and CRM specialist Paywizard has partnered with Internet TV marketing tech firm Diagnal to enable pay-TV and over-the-top TV operators to target customers in real time.

London-based Paywizard offers the proprietary 'Agile' platform, through which CRM data can be segmented and extracted for campaign execution and personalised messaging. Diagnal is based in Hong Kong, and operates a marketing platform called Engage, helping drive user growth and customer retention for Internet TV providers. The partnership brings the two platforms together, drawing on analysis of customer data to drive user acquisition and retention via real-time social media and direct marketing campaigns. Subscribers can be identified at the 'right' moment, and then targeted based on their behaviour, profiles and position in the customer lifecycle.

Paywizard CEO Bhavesh Vaghela says joining forces with Diagnal enables operators to identify audiences and get the most effective communications out to their customers in real-time. Reuben Verghese, his opposite number at Diagnal, adds: 'Our joint offering empowers TV operators to tap into data insights and predictive analytics, to make the right marketing engagement decisions and to continuously monitor success. By creating highly targeted, personalised and content aware campaigns via the partnership, TV operators can now reduce both acquisition costs and customer attrition - while building subscriber loyalty and revenue'.

Web sites: www.paywizard.com and www.diagnal.com .