4INFO Partners to Link Ad and Store Sales Data

In the US, mobile ad targeting specialist 4INFO has partnered with payment transaction data provider Commerce Signals, to connect advertisers with store-level sales data in near real time.

Commerce Signals uses transactional data from payment providers representing around 59 percent of US credit card purchases, to supply advertisers with sales insights in less than 72 hours; while 4INFO offers historical location data from billions of data points seen on more than 300 million unique devices, then applies a deep learning process that finds location, device and app usage patterns to predict future visitation. 4INFO clients will now be able to measure their ad campaign's impact on in-store and online sales and adjust it mid-campaign.

Tim Jenkins (pictured), CEO of 4INFO, comments: 'While post-campaign sales lift measurement reporting is still very important, our customers are now able to access near real-time sales lift insights, without waiting weeks for the report. And marketers who are seeking greater campaign confidence, accuracy and insights, will also find this offering delivers a higher-performing alternative to more location centric solutions - due to 4INFO's higher data match rates through Commerce Signals'.

Web sites: www.4info.com and www.commercesignals.com .