Insider Gets Funds for Segmentation / Targeting Launch

Singapore tech firm Insider has raised $US 11m in a Series B round of funding to launch its Growth Management Platform (GMP), which uses AI-powered predictive segmentation to help marketers deliver personalized communications.

Founded in 2012, Insider offers proprietary technology which helps clients deliver real-time insights and personalization across the web, mobile web / app and ad channels. GMP's launch has been backed by the investment led by Sequoia India, with participation from existing investors Wamda Capital and Dogan Group.

Insider CEO and co-founder Hande Cilingir (pictured) comments: 'Delivering a personalized experience to each and every customer at scale increasingly requires robust AI and machine learning technologies. That's why we have built the first integrated Growth Management Platform, which gives digital marketers a holistic end-to-end capability across the entire growth funnel. Our mission is to help brands deliver relevant and delightful experiences that are mindful of their customers' attention and time'.

Web site: www.useinsider.com .