New Funds for Customer Targeting Firm DemandJump

In the US, customer targeting platform DemandJump has completed a $6m Series A round of funding, which it will use to expand its sales, marketing and product innovation initiatives.

DemandJump's Traffic Cloud platform uses artificial intelligence, competitive intelligence and attribution modeling to help marketers locate and target new customers. After analyzing millions of web pages, the firm maps networks of traffic between sources and the flow of users and interactions over time, to discover which sites, sources, influencers, content and keywords have the greatest capacity to drive qualified traffic and revenue to a specific web site.

New funding comes from Revolution's 'Rise of the Rest Seed Fund', Flyover Capital, Cultivation Capital, 4G Ventures, Bob Davoli and Hyde Park Venture Partners. The firm previously secured two rounds of seed funding, raising $750k in November 2015 and $1.8m in June 2016.

Co-founder and CEO Christopher Day (pictured) comments: 'We are excited to have oversubscribed our Series A round and look forward to expanding our go to market team. We have added some incredible brand names over the last year and are proud that our customers typically experience an average increase of 200-500% ROI by leveraging insights and recommendations surfaced by our platform'.

Web site: www.demandjump.com .