Legacy DNA Taps 'Big Mind' for New Mind Science Team

In the US, healthcare marketing agency Legacy DNA Marketing Group has launched a Mind Science division, which will use a brain-mapping strategy called BimiLeap to help clients develop marketing strategies and tailor marketing messages for different patient and customer segments.

BimiLeap predicts and influences consumers' media responses and behavior based on their thoughts and feelings toward particular marketing concepts and ideas. The strategy was developed by experimental psychologist Dr Howard Moskowitz through his Big Mind Institute, and the science behind it has evolved over 40 years to the point where it can now be used to build and target brand messages and drive product and service performance. Legacy DNA is working directly with Dr Moskowitz to apply Big Mind in a healthcare setting, enabling brands to develop more personalized medical experiences for patients.

The new initiative will be led by Legacy DNA Marketing Group CEO and Chief Marketing Scientist Roxie Mooney (pictured), who comments: 'We're excited and honored to be working with Dr. Moskowitz to bring our Mind Science capabilities to our clients and partners. Our team will work carefully with each brand to pinpoint the exact needs, wants, and behavior of their patients and customers. By getting to know them more intimately and comprehensively, and by deploying the power of Big Mind, we can tackle some of the healthcare industry's biggest obstacles while simultaneously maximizing company revenue and productivity, as well as creating happier, healthier patients'.

Web site: www.legacy-dna.com .