MaritzCX Adds Features for Enterprise Users

In London, customer experience management software and solutions firm MaritzCX has added several new features for enterprise users of its CX platform and products.

The firm was formed in 2014, when Maritz acquired customer and employee feedback software provider Allegiance, and combined it with Maritz Research. It offers a combination of customer experience consulting, marketing science and research, along with CX software and programme services. The new features have been developed to drive better action with front-line employees, make it easier to manage complex enterprise datasets, and drive measurable results.

Reporting and action toolset FieldCX has been optimized to help customer-facing employees in a large organization get the insights they need to take corrective actions. CXEvolution, the firm's study from 2016, has been expanded and updated to include linkage to business results; while employee experience measure EXMonitor now offers event-driven employee touchpoint surveys and analytics. Other improvements include integration of the CXStandards benchmarking tool into the MaritzCX platform, to help CX practitioners dive into data from sixteen core industries; and Text Analytics Emotions has been integrated to allow appropriate actions to be taken based on a customer's emotions.

CEO Stephan Thun (pictured) comments: 'Our research with professional CX teams directly led to the enhancements we are unveiling in our tools and processes. The net result is that CX teams and employees will more easily consume and act on relevant CX data, helping them accelerate and amplify their success'.

Web site: www.maritzcx.com .