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Newsroom.ly Becomes incites.com
In Australia, the founders of content intelligence service Newsroom.ly have changed the company name to incites.com, while launching an insights-driven marketing collaboration platform.
 Designed for marketers and publishers, the extended incites.com platform connects to sources like Google Analytics and automatically looks for patterns in the data, then provides a live feed of data-driven insights, written in natural language. Findings are posted in the live feed, eliminating the need for dashboards, back-end integration and additional page-tagging.
Recently appointed CEO John Georgopoulos (pictured) comments: 'There is nothing more powerful than collective human intelligence. With incites.com our goal is to unleash great ideas by unifying data-based, purpose-driven insights with the wisdom of teams. When an insight is presented, understood, discussed and resolved through action, special things happen. Already the platform shows huge potential for content marketers and in time will go beyond content publishing to provide business intelligence across campaign, competitor, channel and sales data'.
Web site: www.incites.com .
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