comScore Board Director Bryan Wiener Named New CEO

In the US, cross-platform measurement company comScore has appointed Board Director Bryan Wiener as its latest Chief Executive Officer. He takes up the post on May 30th.

The firm's most recent CEO, co-founder Gian Fulgoni, retired at the end of January. For the fifteen years following the firm's launch in 1999, the CEO role had been held by co-founder Magid Abraham, until Serge Matta was promoted to the position in 2014. However, he resigned two years later, following the revelation that an audit had been set up to examine accounting irregularities at the company. While the issue has now been resolved, comScore recently reported that net loss more than doubled to $281m in 2017; and that the company is under investigation by the SEC having overstated revenue by $127m between 2013 and 2015.

Long-time ad industry exec Wiener (pictured) takes up the reins after seven months on the comScore Board. He currently serves as Executive Chairman of data-driven ad agency 360i (now owned by Dentsu), having previously been the company's CEO and helped scale the company from fewer than 40 staff to more than 1,000 employees worldwide. Before this, he was Chairman of social media content optimization and analytics software company Expion; President of cable telephony business Net2Phone Global Services; and General Manager of social media networking company TheGlobe.com.

With this appointment, Bill Livek, comScore's current Executive Vice Chairman and President, will move to the new role of Vice Chairman of the Board and Special Advisor to the CEO. In addition, Rob Norman, former Chief Digital Officer at WPP's GroupM, has joined the Board; and current Board member Brent Rosenthal has been named Non-Executive Chair. Commenting on the news, Livek said: 'Bryan is a universally-respected change agent in the business world, known for specializing in growing companies into market leaders, and I am thrilled to welcome him to the comScore executive team. Over the past six months, I've gotten to know Bryan well and believe deeply in his vision for comScore, as well as in his ability to inspire our existing workforce and secure new talent to support the evolving needs of the company'.

Web site: www.comscore.com .