Voxpopme Launches Video-Based CX Platform

UK-based Voxpopme has launched VideoCX, a video-based customer experience platform, designed to provide clients with an alternative to their standard CX survey.

Voxpopme says the launch follows the increasing influence of Facebook, Instagram and SnapChat, which has resulted in consumers becoming increasingly comfortable communicating through video. Businesses can now take advantage of this growing social media trend as part of their customer experience programs.

Through the new platform, customers can leave a short video along with their NPS, cSAT or CES score. Videos collected are then processed by Voxpopme's analytics engine, with transcription, sentiment and theme-coding made available through a dashboard where showreels of key insights can be created and shared across an organization. Supermarket group Asda is already using the solution and says it delivers raw, in-the-moment feedback which is being used by the entire business to engage with the customer and drive change.

Dave Carruthers (pictured), founder and CEO, comments: 'Giving consumers the ability to talk openly and honestly about their experiences without needing to answer a long battery of questions is very powerful. This is particularly key when looking at shifting consumer behaviour and the growing number of customer groups who are video natives and want their voice to be heard'.

Web site: www.voxpopme.com .