Future Thinking Launches Personal Wellbeing Division

Data-driven intelligence agency Future Thinking has brought together expertise from its Pharmaceutical and Healthcare teams to launch a division dedicated to personal wellbeing.

The division combines the company's knowledge of primary MR, behavioural economics and data science. Covering issues ranging from consumer personal care, to OTC and ethical pharma, the cross-team division will be jointly led by Senior Research Director Matt Nelson and Head of Healthcare Mohamed Muhsin. Muhsin says the launch will meet the needs of those specialist pharma companies that are increasingly looking for insights gleaned from research approaches not typically used in the wellness sector.

Nelson adds: 'Whether clients operate across the wellness spectrum or specialise in one particular area, our joined-up offer allows us to work more collaboratively with them in this fast-growing space. Bringing together subject specialisms with data science will ensure we can be more agile and flexible in how we deliver actionable metrics'.

Web site: www.futurethinking.com .