Sampling Firm Innovate Hires President

US-based sampling company InnovateMR has appointed long-time Toluna exec Michael Anderson as President, with a remit to expand the sales team while driving business strategy and new product development.

Innovate was launched in 2014 by uSamp co-founders Matt Dusig and Gregg Lavin, together with their former colleague George Llorens. The firm, with offices in Los Angeles, New York and New Delhi, allows clients to pinpoint global panelists on demand and delivers sample via connected APIs.

Anderson served previously as SVP, Head of Sales for Toluna Group - North America where he spent a total of fifteen years. Earlier he worked for seven years at brokerage Quick & Reilly Group.

Llorens says of the new arrival: 'Michael is arguably one of the most successful executive leaders in our industry with a proven track record for developing client-centric teams with a heavy emphasis on customized solutions that ensure client success. Over the last four years, our firm has been laser-focused on developing our self-serve sampling platform, Pegasus, as well as growing our global B2B panel of respondents. Michael will be resolute on socializing these assets across the industry and helping clients achieve faster answers without compromising quality'.

Web site: www.innovatemr.com .