Publicis Launches UNIT3C Social Media Marketing Hub

Publicis Media has launched a social media marketing capability called UNIT3C, bringing together the group's existing capabilities across social media buying and planning, strategy, listening and advanced analytics into a single hub.

UNIT3C services are available to all Publicis Media agencies and their clients in the US. The new entity will be overseen by Cynthia Glasbrenner (pictured) who recently joined Publicis Media as SVP, Managing Director. A twenty-year media industry veteran, Glasbrenner was most recently SVP of Media at Hill Holliday, before which she led a paid social media group at Edelman.

Tim Jones, CEO, Publicis Media Americas, comments: 'Publicis Media UNIT3C fills a need in the social media market that is often fragmented and difficult for clients to navigate due to the rapidly changing media platforms and social distribution models. This is an important evolution of our existing social media expertise to bring creative, production and media together so clients have one central point to access our world-class agencies. Cynthia brings a true, holistic media perspective, with deep understanding of social media and what it takes to drive compelling social media content'.

Web site: www.publicisgroupe.com .