Hanover Debuts B2B Intelligence and Analytics Tools

In the US, full service research and analytics agency Hanover Research has launched a number of tools to help businesses address marketing, business strategy and sales challenges.

Founded in 2003 and based in Arlington, Virginia, Hanover focuses on several areas including the evaluation of market and consumer trends; forecasting sales demand; exploring new markets; and measuring brand awareness. Its new marketing solutions have been developed to assess brand perception, define key customer segments, uncover marketable product ideas, analyse pricing data, and identify consumer preferences. In addition, the firm is now offering strategy solutions to pinpoint optimal growth opportunities and merger and acquisition opportunities; and sales solutions which combine CRM and sector data for forecasting.

Anil Prahlad (pictured), Chief Content (Research) Officer, comments: 'The explosion of data availability from multiple sources has, in many ways, paralyzed rather than facilitated decision-making. With important resource allocation calls to make about customers, markets, and products, companies need a partner that can help them understand and extract insight from the myriad data - much of it of dubious quality - available to them. That's why Hanover has formulated a new suite of information solutions designed to solve precisely this problem'.

Web site: www.hanoverresearch.com .