Qoints Launches AI-Based Influencer Matching Tool

Knowledge management and performance benchmarking platform Qoints has launched a tool using artificial intelligence and machine learning to match the personality profiles of 'micro influencers' to an ideal target.

Qoints provides clients with a platform to aggregate, manage and analyze the performance of their digital marketing campaigns against industry peers. Its new AI Social Discovery tool has been developed to determine how likely a person is to become a micro influencer and predict how much engagement they will drive. Using the tool, a marketer can analyze the most recent 1000 followers of any Twitter handle free of charge, to get an idea of what the final report and psychographic profiles look like. There is also an option to analyze a single potential influencer if appropriate to the agency's strategy and aims.

CEO and co-founder Cory Rosenfield comments: 'The biggest challenge in influencer marketing today is identifying the right influencers for a brand. That challenge gets exponentially harder when a brand is looking for one or more micro influencers, because there are so many out there. We felt it made perfect sense to leverage AI and machine learning to address this challenge, in tandem with our existing benchmarks for influencer campaigns'.

Web site: www.qoints.com .