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NetRatings Selected for Hispanic Internet Panel
YupiMSN, the division of the MSN(r) network that delivers Spanish-language content and services to the US and Latin America, has this week selected NetRatings to provide media quality Internet audience measurement and online behaviour data for its US Hispanic consumers.
The Hispanic panel will provide a rich set of demographic information to YupiMSN and other companies. Hispanics are the fastest growing ethnic group online, and while recent analysis from Nielsen//NetRatings reveals that its gender breakdown is similar to the overall online population, there are differences in age demographics, shopping habits and income levels - hence the importance of a devoted Hispanic panel.
'High quality data on Hispanics is mission-critical to making efficient, effective marketing and advertising decisions for MSN and for our clients', said Jacqueline O'Brien, Director of Marketing for YupiMSN. 'By adhering to their rigorous approach to constructing high quality, representative online panels, Nielsen//NetRatings make partnering with them a natural choice'.
According to William Pulver, President and CEO of NetRatings, 'YupiMSN's partnership reinforces our undertaking to capture quality research via the most stringent RDD methodology. We are excited about working with YupiMSN and other participants in the Hispanic online industry'.
The panel is expected to be available to clients and the marketplace in Q4 of 2003. For more information, please visit www.nielsen-netratings.com
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