Dipsticks Adds Hunter as Research Director

In the UK, full-service agency Dipsticks Research Group (DRG) has appointed agency and client-side researcher Alex Hunter as Research Director.

Northumberland-based DRG specialises in media and marketing communications research, while owning and operating online consumer panel Panelbase, which has more than 270,000 UK adult members and over 50,000 kids and teens. Other divisions include: CATI and field interviewing specialist field & fab; media research insights agency other lines of enquiry; public and third sector provider Public Knowledge; travel and tourism sector arm explore research; and fmcg insights.

Hunter (pictured) joins from marketing and retail insights agency Hearth Group where he served as Insight & Strategy Director, prior to which he was Range & Insight Manager at luxury brand Bettys & Taylors of Harrogate, and Category and Consumer Insight Manager at Park Cake Bakeries. Earlier in his career, Hunter worked at Shopper Retail Insight, shopper insight specialist the Visuality Group, Asda, Publicis and M&C Saatchi.

Commenting on the appointment, DRG MD Ivor Knox said: 'I'm delighted to welcome Alex to the DRG team. It's an exciting time in the growth of DRG and Alex brings a wealth of experience and expertise that can only be a benefit to our future growth'.

Web site: www.drg.global .