Kantar Debuts Combined Patient Understanding Approach

Kantar Health has launched an approach which combines marketing insights, real-world outcome assets and the firm's understanding of health ecosystems, to deliver insights about patients and their conditions.

Supported by Kantar Health's new HERO framework (Healthcare Ecosystem and Real-world Outcomes), the company says the new approach offers a complete picture of a person, helping clients to develop better products and services, advance health and wellness, and generate evidence to develop better pricing and reimbursement terms with payers. HERO advocates listening to the healthcare consumer to get to know their thoughts, emotions and wishes for better health; then applying healthcare consumer-based evidence, where the company contextualizes any new findings using more than 50 years' worth of observational healthcare studies containing evidence about patient behavior.

Werner Guminski (pictured), Chief Commercial Officer, comments: 'To get the most out of healthcare solutions, we must better understand the empowered person living with a condition and how that person proactively manages that condition in their daily life. No other healthcare partner provides such a rich view of healthcare consumers and their behaviour and motivations. This information, coupled with measurable health outcomes, fosters better business decisions for stakeholders in our industry and better outcomes for patients everywhere'.

Web site: www.kantarhealth.com .