Intouch Launches Customer Experience Tool

Customer experience management specialist Intouch Insights has launched a tool called LiaCX, to help organizations with multiple locations - such as retail, restaurants and hospitality - create more value from their CX programs.

Intouch helps clients collect and centralize data from multiple customer touch points, providing and helping continuously improve customer experience. LiaCX's patent-pending Action Campaign technology is designed to map huge amounts of data to the customer journey, with AI-powered features to convert it into CX insights.

Users of the Action Campaign technology can collect data from sources such as surveys, mystery shopping, social media and call centers, and integrate it with data from third party systems such as Oracle and SAP. The results can be used to create targeted campaigns to improve specific areas of the customer journey; assign specific actions to employees at different levels across the organization; and verify whether or not actions were completed through integrated mobile checklists and photo capture. In addition, it can measure the impact of actions on specific business metrics in real-time.

Cameron Watt (pictured), President and CEO, comments: 'We developed LiaCX to make it easy for our customers to identify areas of their customer journey in need of focus, mobilize all levels of their organization to take the necessary actions for improvement, and track the impact of those actions on business outcomes'.

Web site: www.intouchinsight.com .