Former YouGov Sweden CEO Joins Norstat

Fieldwork firm Norstat has hired former YouGov Sweden CEO Erik Tageson as Sales and Marketing Director for the Swedish market.

Tageson (pictured) joins with twenty years' MR industry experience, the last nine of which were spent at YouGov, latterly as CEO in charge of two offices in Sweden. Earlier, he was the firm's Sales Director/Sales Manager, having joined the company in 2007 as Research Team Manager, responsible for a team of consultants. Before this, he spent six years at Synovate as a Senior Consultant.

Commenting on the appointment, Henrik Åquist, MD of Norstat in Sweden, said: 'We are pleased to have Erik on board. He adds a solid knowledge and experience from the research industry, as well as a deep methodological understanding, especially in online. Erik will be a key person for further strengthening our position in the market'.

Web site: www.norstatgroup.com .