adsquare Offers Real-Time Footfall Measurement

Mobile data exchange adsquare has launched a footfall measurement solution, to enable deeper understanding of the consumer journey based on real-time information on off-line store visits.

The firm uses real-time location data for audience targeting and programmatic advertising, partnering with ad networks, publishers and global exchange platforms to access modelled audiences. Its new Footfall Measurement solution allows retail brands to measure off-line consumer behaviour in real-time, helping them optimize their mobile ad campaigns based on live store visit data.

According to the firm, 'Leading platform partners' have already successfully integrated the solution.

Web site: www.adsquare.com .