PulsePoint Launches Genome Health Data Tool

In New York, healthcare programmatic ad platform PulsePoint has launched a health data solution called Genome, combing clinical and real-world information from data vendors to create a 'precise' view of consumers, patients and healthcare professionals (HCP).

PulsePoint processes terabytes of impression-level data to help brands engage the right audiences at scale; and also provides insights for publishers. The new Genome solution combines health and non-health data signals with proprietary online behavioral data and uses artificial intelligence to help health marketers find, understand and influence target groups of patients and physicians. Marketers can activate their first party data, or target the patient or HCP by custom segment and sub-segment, and in some cases, at the individual level.

CEO Sloan Gaon (pictured) comments: 'Everyone is talking about customer-centricity, but to do this, you have to know your customer - who they are, where they are, and what they're looking for. And you have to be able to deliver relevant experiences to them that drive real benefit, for them and for the marketer. With Genome, PulsePoint is breaking down the barriers between customer knowledge, customer experiences, marketing impact and health outcomes to achieve radical health personalization'.

Web site: www.pulsepoint.com .