Truthify Rolls Out Emotional Response App

'Emotion artificial intelligence' company Truthify has officially launched with the roll-out of a short-form video messaging app gathering individuals' real-time subconscious emotional reactions to questions, ideas, content, products and people.

The Truthify iOS mobile app enables anyone who wants to identify emotional reactions to their message or content to upload or record a video and send it to a number of recipients. The recipient watches the video message after enabling camera permissions, and then the app uses AI to identify the recipient's subconscious emotional reaction to the sender's message - it then shares the reaction with both the sender and recipient. Results within the Truthify app can be filtered by aggregate or individual recipient comments, emotions and more. Users are also offered analytics with details about their content, such as recipient demographics, the specific point at which a recipient's emotion changed, and the device and operating system used to view the content.

CEO and co-founder Kevin Krull comments: 'Until now, brands haven't had a means of identifying the true reactions of their audience and were relegated to traditional research methods. Truthify helps both brands and individuals gain audience feedback that is immediate, authentic and actionable. For the brand, knowing how a message is received by its audience before it is widespread could be very beneficial, and it could either help drive increased revenue, prevent significant losses, or avoid public relations missteps.

'This is honest feedback measured at fourteen times per second, and it goes far beyond a 'like' button'.

Web site: www.truthify.com .