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Solar Brings Energies to NPD
Retail information firm The NPD Group has appointed former Sony, Mattel and Kantar exec Ricardo Solar as SVP of its physical and digital Video Entertainment practice, based in Hollywood.
 He joins from Sony Pictures Entertainment where he held roles including VP of Sales and VP of Sales Planning, helping to launch the Independent Film Distribution division at Sony Pictures Home Entertainment, leading teams distributing independent film content from 24 labels across online and brick-and-mortar retailers. Before Sony, he spent five years as a Client Development Partner at Kantar, and twelve at toymaker Mattel in various US and International marketing and merchandising roles.
Joanne Hageman, President of NPD Entertainment comments: 'Ricardo's broad market research knowledge combined with his proven abilities in the video entertainment industry, make him a truly unique asset to our business. We're looking forward to working together as we enter a new period of strategic growth, for our expanding entertainment industry product portfolio, which includes products related to toys, books, videogames, and video entertainment'.
Web site: www.npd.com .
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