Health Sector Specialist TAG Launches Insights Division

US-based strategic marketing specialist The Access Group (TAG) has formed a new unit called ORION, which will provide insights and analytics to help clients improve health care outcomes.

The Access Group's services range from launch strategy to in-depth market assessments, and help clients across the complete health care product lifecycle. ORION will sit alongside other TAG divisions MM, focused on the US reimbursement marketplace; management consulting firm Promidian; and advertising and medical comms agency MedAccess.

The new unit is made up of seasoned HEOR personnel, including a team of epidemiologists, and Managing Partner Kevin Barnett comments: 'ORION's strong HEOR capabilities, combined with TAG's consulting, analytics, and market access expertise, uniquely positions the firm to support biopharma companies' success in the market where the Centers for Medicare & Medicaid Services and managed markets organizations have driven much greater emphasis on value'.

CEO Eric Bishea (pictured) adds: 'Outcomes and real-world evidence are more important than ever, and helping clients tell that story with an evidence-based approach is at the cornerstone of ORION, TAG's newest entity'.

Web site: www.theaccessgp.com .