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Eyeota Hires Marketing Leader
Audience data firm Eyeota has appointed Elissa Reiling as VP Marketing, based in New York.
 Based in Singapore, Eyeota was founded in 2010 and also has offices in Berlin, London, Melbourne, New York, Detroit, Sydney and Tokyo. The firm offers access to '4 billion unique profiles' of consumers in Europe, APAC and the Americas, based on third party audience data, and has partnerships with a wide range of research firms including YouGov, GfK, Kantar Media and Ipsos, as well as other companies such as Oracle. It recently raised $12.5m in a Series B round of funding, part of which will be used to support product development and expand its team.
Reiling, who will manage a distributed global team based in New York, London and Australia, brings more than ten years' digital media and B2B marketing experience, most recently from senior positions at Yieldbot and Exponential Interactive. At the latter, she led the overall development and execution of marketing strategies across the US, Canada and Latin America. Earlier she worked at AudienceScience, where she was an integral part of its rebrand from Revenue Science and led marketing strategy and execution for the Americas and the UK; and worked at Microsoft and ABC Television.
She reports directly to COO Jill Orr, who comments: 'Elissa's extensive industry experience developing product marketing strategies and overall company branding is a great asset to us as we look to expand our business and leadership position'.
The company was founded in 2010 and has offices in Berlin, Detroit, London, Melbourne, New York, Singapore, Sydney and Tokyo.
Web site: www.eyeota.com .
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