Havas Opens Center for AI in Customer Experience

Marcoms giant Havas Group has opened an innovation centre for artificial intelligence and its applications for customer experience, in Montréal, Canada.

The center will focus on the monitoring of customer journeys at scale, to help create a predictive and automated user experience.

The new centre is part of a larger global initiative known as Havas X, developing Havas' expertise in new technologies and disruptive solutions.

Yannick Bolloré, CEO Havas Group and Chairman of Vivendi, says the city was uniquely qualified to host the centre: 'Our Group has deep roots in Montréal. The city is a nerve centre for innovation and an AI hotbed, making Havas Montréal the ideal agency to provide full-service support in the development of AI-based solutions for brands'.

The center is a joint effort between BETC, Havas New York and Havas Montréal, and by the end of 2020 will feature an AR studio and employ 60 specialists in AI, data science, customer experience design and programming.

Web site: www.havasmedia.com .