ORC Promotes for Australian Social MD Role

ORC International has promoted Kerry Sproston to Managing Director of Government and Social Research in Australia.

Sproston joined the firm in 2012 as a Senior Research Director, after a short stint at Ogilvy Illumination. Earlier she spent fifteen years as a senior researcher at the UK's NatCen (the National Centre for Social Research).

Public sector research has long been a key part of ORC's offer and currently makes up around 40% of its Australian business. Kerry will oversee its drive for continued growth and diversification in the sector, and will work closely with sister company Transform to deliver ORC's new digital solutions and UX offer.

Craig Young, Australia MD of ORC International and ENGINE, comments: 'Kerry has been instrumental in expanding our social research arm into new strategic areas, especially in the gambling research space, where she brings long-established partnerships with leading academic institutions. These are exciting times for ORC and I know that under Kerry's leadership, the social research group will go from strength to strength.'

ORC is part of global marketing services group ENGINE and is online at www.orcinternational.com .