Expansion Funds for CPG Sector Analyst Bedrock

In the US, CPG industry analytics and insights automation platform Bedrock Analytics has completed a $7.2m round of financing, which it will use for product development and recruitment.

Bedrock aggregates data from across the CPG (Consumer Packaged Goods) sector - including from retailers, syndicated data firms and point of sale systems - and automatically delivers insights about a product's sales trends and market activities. The firm's machine learning algorithms and insights automation tools allow manufacturers to extract more insights from their data and convince retailers to carry and keep their products on shelves.

New funding has been led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Bedrock will use the funds to accelerate product development and expand on its analytics offering, as well as to fill positions in sales, engineering, customer success, analytics and other functions.

CEO Will Salcido (pictured) comments: 'Our mission is to give CPG brands the insights and tools they need to nimbly understand their product and category performance data, create insights-driven sales presentations, and ultimately drive sales, distribution and growth. Our platform has experienced remarkable adoption to date, and our next wave of innovation will revolutionize the way that CPGs go to market'.

Web site: www.bedrockanalytics.com .