Senior Hire for Greenberg Strategy

US research consultancy Greenberg Strategy has hired Ipsos, NPD Group and TNS veteran Steven Krull as VP of Strategic Planning.

Krull brings more than twenty years' experience in strategy and research, with a focus on retail, financial services, media and entertainment, and technology businesses. He also worked at Yankelovich and most recently ran his own consultancy, Cor-5 Consulting. In his new role, he will help the company to expand its business on the East Coast.

Earlier this year, the company appointed former Hall & Partners Managing Partner Kim Lundgren as Managing Director, and former Penn Schoen Berland (PSB) MD Jenessa Hunter with the same job title as Krull.

Chief Strategy Officer Iwan Thomis says of the latest arrival: 'I'm delighted to welcome Steven to Greenberg. He brings great energy and perspective to the business, and we're excited to add his experience to the team'.

Web site: www.greenberginc.com .