Auto Data Veteran Launches 'Wizely'

In Vermont, USA, automotive industry veteran James Grace has launched a consultancy called Wizely Consulting Services, combining strategic product planning and people-based digital marketing.

Grace's previous credits include patenting time-shift radio in vehicles for Cadillac, developing the precursor to Apple's 'CarPlay' functionality for Chevrolet, and developing big data analytics products nGauge & Attribution for Dealer.com. Earlier he worked at Panasonic Automotive Systems, TeleNav and General Motors.

The new firm will 'help companies develop solid product roadmaps and integrate analytics and data into their product and go-to-market strategies'. Says Grace: 'For years I have been talking about the quality gap phenomenon where measures like impressions, visits, and spend increase substantially year-over-year while conversions, revenue and profit show much less dramatic increases. Wizely will help clients address this quality gap in their products, services and advertising'.

Wizely has 'ambitious goals' including the release of a people-based marketing product towards the end of this year.

Not to be confused with automated research firm Wizer or product intelligence and consumer experience company Wizeline, Wizely is online at www.wizelydigital.com .