Populus Data Solutions Debuts Opinion Influencers Panel

Data collection and processing business Populus Data Solutions (PDS) has launched a rapid response 'Opinion Influencers' panel, which it says is the first of its kind in the UK.

The firm runs an online panel, PopulusLive, as well as a CATI centre; and also offers dashboard / visualisation solutions. In addition, PDS has developed a bespoke algorithm identifying 8% of the British public as 'Opinion Influencers', and the new panel provides access to this segment and further insight into how it behaves. The panel will be offered as a next day polling service and as an analysis variable on the company's online omnibus. PDS defines Opinion Influencers as those who are:

• Highly active in their community - demonstrated by actions such as starting online campaigns, writing to newspapers and magazines, and putting themselves forward for elected positions
• Actively sought out for their advice - by extended family, senior colleagues, experts, and members of their local community
• Future-shapers - pointing towards future trends in behaviour and attitudes.

MD Chris Atkins comments: 'Understanding how Opinion Influencers think and react to content, to direct communications and to business issues will allow these groups to be ahead of the curve, and to reach the people who shape the way the country thinks'.

Web site: www.populusdatasolutions.com .