Ipsos Hires Auto Quality Team Leader

In Detroit, Michigan, Ipsos has hired long-time automotive industry exec David Letson to lead its Product Quality and Performance Automotive Quality Advisory Services team.

Letson (pictured) joins with more than three decades of executive level automotive advisory and research experience. He spent twenty years with J.D. Power and Associates, where he held various executive roles and launched the firm's automotive consulting capability. Most recently, he was the company's VP of Business Development, partnering with OEMs and automotive suppliers to develop new products and services. Letson has also held product planning and market research positions at Nissan, Mazda and Maritz.

In his new role he will focus on helping automotive clients detect potential problems earlier in the product design stage, while advising on quality management and launch readiness. <24279 >Frank Forkin, President of Ipsos RDA, comments: 'I'm thrilled David has joined the team. His deep background in automotive advisement and track record with clients makes him the perfect person to take on this critical role. I have no doubt that he will be an invaluable leader and partner to our clients'.

Web site: www.ipsos.com .