Netquest Appoints Italy Country Manager

Online panel and behavioural data specialist Netquest has appointed Laura Casparrini as Country Manager for Italy.

Netquest has offices in Spain, Portugal, the US, Mexico, Brazil and Chile, and currently provides information about consumers in 26 countries across the globe. Recent expansion has added Germany, France, Italy and the UK.

Casparrini (pictured) joins with nearly twenty years' MR experience, She began her career at GfK and then Nielsen before moving client-side to AstraZeneca, followed by a stint at Schering Plough before its merger with Merck & Co. More recently, she served as Key Account Manager at crowdsourced in-store data as a service (DAAS) provider BeMyEye.

Marc Smaluhn, MD of Netquest in Europe, comments: 'We do believe Laura is the right person to lead the expansion of Netquest in Italy, not only due to her exceptional expertise within the market research world, but also to the enthusiasm and adaptability to change she shows. We need people ready to quickly adapt all the new solutions we are continuously developing, such as our latest Netquest Visual Data service, that we have recently launched'.

The firm is owned by GfK and is online at: www.netquest.com .