NEC and Macromill in AI Data Solution Deal

In Tokyo, technology giant NEC Corporation and MR agency Macromill have partnered to create an AI-based 'data utilization solution' to help companies gain deeper insights into consumer behavior.

The solution combines NEC's range of AI technologies and Macromill's panel networks of more than 90 million people in 90 countries. Aiming to launch services next year, the two companies have so far developed demonstration experiments that focus on the expansion of consumer data using Customer Profile Estimation Technology (CPET) that compensates for data gaps using NEC's AI techniques. They have also developed an analysis of consumer preferences using NEC's Remote Gaze Detection Technology (RGDT) combined with Macromill's on-site research solution CLT to detect the line-of-sight of survey participants.

Macromill's consumer data will be expanded, and any gaps in that data will be compensated for using NEC's CPET and by using existing consumer profiles and purchase data. Toru Sasaki (pictured), Executive Officer of Macromill's Japan Operation, comments: 'What's so exciting about this collaboration is that we will be able to provide more refined insight into consumer activities enabling our clients to customize their marketing to their exact needs'.

Web sites: www.nec.com and www.macromill.com .