Kantar Millward Brown Strengthens Corporate Practice

Kantar Millward Brown has expanded its specialist B2B practice with four appointments: Jon Crabb, Kathleen O'Donnell, Mark Evans and Vasilis Tzakis.

Crabb joins as Client and Marketing Director, from RS Components where he served as Head of Insight, overseeing global intelligence and research studies on B2B distributive trades. Earlier, he worked for Maritz and Research International and was Head of Insight at Nokia for more than ten years. O'Donnell takes the role of Business Development Director, and previously worked at Audere Communications, Frisch Executive Search and in freelance roles. Earlier in her career she held client-side roles at Warner Brothers and The Australian Film Institute.

Evans has recently returned to London from New Zealand, where he was a Senior Executive at Colmar Brunton, working on financial services and public sector accounts; while Tzakis joins from Fieldbox, where he specialised in automotive research. Earlier in his career, Tzakis worked at Just Worldwide Healthcare and Schlesinger Associates.

Commenting on the appointments, Julian Green, Head of the Corporate Practice. said: 'Jon and Kathleen's experience, in terms of both B2B category insights and marketing knowledge, is a major asset which will benefit our clients enormously. This combines with the immediate positive impact brought by Mark and Vas in terms of executive capability and couldn't come at a better time'.

Web site: www.millwardbrown.com .