Confirmit and Imperium Partner to Fight Fraud

Research software firm Confirmit has partnered with MR data quality and anti-fraud solutions specialist Imperium, to block duplicate entries and fraudulent survey participants.

Last year, Imperium merged with online data quality provider TrueSample to strengthen the firms' fight against online fraud and improve identity verification. Now, combined with Confirmit's solutions, Imperium's RelevantID de-duping and fingerprinting technology promises to help companies improve survey response rates, prevent automated participants or bots from completing surveys, and reduce the effort spent on data cleaning. Additionally, the technology determines a unique device fingerprint for each participant to avoid duplicate responses when using multiple sample sources and protect against fraudulent participants.

Terry Lawlor (pictured), Confirmit's EVP for Product Management, comments: 'Survey results can be significantly affected by a small percentage of duplicate or fraudulent respondents. Our partnership with Imperium addresses the need for organizations to maximize data quality and protect against fraud. We have made it easier for our customers to implement RelevantID and to see the positive effect that Imperium's technology can have on their feedback data'.

Web site: www.confirmit.com and www.imperium.com .